Question 1

Who will I actually be working with?

Accepted Answer

You work directly with Heidi Spillane, founder of Full Heart Agency. There is no account manager who hands your work off to a junior team. The person doing the strategy is the same person accountable for the results, from the first call through execution.

Question 2

What kind of businesses do you work with?

Accepted Answer

Small, local, and midsize businesses, both B2B and B2C, that want senior-level marketing support without hiring a full internal team or signing on with a large agency. Recent work spans ecommerce retail, healthcare, and local service businesses.

Question 3

How is this different from hiring a big agency or a freelancer?

Accepted Answer

A large agency often means account layers between you and the person doing the work, plus overhead you are paying for. A single-channel freelancer solves one slice, such as social media, while your SEO and paid search run disconnected from it. Full Heart Agency connects the pieces (SEO, AEO and AI search, paid media, social, content, and website) so they support each other, with 20+ years of experience behind the strategy and one person accountable for how it all performs.

Question 4

What services does Full Heart Agency offer?

Accepted Answer

SEO and Local Search (rankings, local visibility, technical fixes, content); AEO and AI Search Visibility, also called GEO (showing up in ChatGPT, Perplexity, and AI-generated answers); Paid Search (campaigns, landing pages, and budget management); Website Development and Optimization (pages that convert visitors into leads or sales); Social Media Strategy (content plans and a consistent brand voice); and Marketing Strategy and Planning (deciding what to do first and how channels work together).

Question 5

What is AEO/GEO, and do I really need to worry about it yet?

Accepted Answer

AEO, or Answer Engine Optimization (sometimes called GEO), is about making a business easy for AI tools like ChatGPT and Perplexity, not just Google, to understand, trust, and recommend. It is built on the same foundation as good SEO, with an added layer of structuring content so an AI can cite it accurately. It matters more every quarter as AI answers replace clicks on a traditional results page, so businesses whose customers research before buying benefit from addressing it before competitors show up in those answers first.

Question 6

Can I hire Full Heart Agency for just one service, or is it all-or-nothing?

Accepted Answer

You can start with one focused project, such as a website rebuild, a paid search cleanup, or an SEO audit, or take on ongoing support across several channels. Scope is defined with you before anything starts, based on what will actually move the needle for your business right now.

Question 7

How does the process work?

Accepted Answer

The process runs in three stages. First, find the gaps: a review of your marketing, website, visibility, and data to spot the strongest opportunities. Second, set priorities: a focused plan built around business impact rather than a generic checklist. Third, improve and measure: the work gets executed, tracked, and adjusted based on real performance.

Question 8

How much does it cost to work with Full Heart Agency?

Accepted Answer

Cost depends on scope. A one-time website project costs differently than ongoing SEO and paid media management, and there is no fixed package pricing because the right mix of services is not the same for every business. The free consultation is where scope and cost are figured out, before anything is signed.

Question 9

Do I have to sign a long-term contract?

Accepted Answer

It depends on the engagement. Some clients need a focused project with a clear end date, while others want ongoing support month over month. Whatever the shape, scope and terms are agreed on upfront, before work begins.

Question 10

How long before I see results?

Accepted Answer

Paid search and website changes tend to show movement fastest, often within weeks. SEO and AEO are more compounding: early technical fixes help right away, but rankings and AI-search visibility typically build over a few months. The initial review gives a realistic read on timing for each specific situation.

Question 11

How involved do I need to be day-to-day?

Accepted Answer

As involved as a client wants, within reason. Most clients meet regularly to review priorities and results, then let execution happen without needing to manage it. Because you work directly with Heidi rather than a rotating team, there is no need to re-explain your business at every check-in.

Question 12

What happens on the free consultation call?

Accepted Answer

The call covers what is working, what is getting in the way, and where a business's marketing has the most room to grow. It is a real conversation about the business, not a sales script, and ends with a clearer sense of priorities whether or not the two parties end up working together.

Question 13

What do I need to bring to the consultation call?

Accepted Answer

Nothing formal. It helps to have your website handy and a rough sense of your goals, such as more leads, more sales, or better visibility, but the point of the call is to figure that out together.

Question 14

How do I get started with Full Heart Agency?

Accepted Answer

Book a free consultation. From there, if it is a fit, you receive a scoped plan based on the gaps identified, with no obligation to sign anything on the first call.