Question 1

Who will I actually be working with?

Accepted Answer

Me — Heidi Spillane, founder of Full Heart Agency. There's no account manager who hands your work off to a junior team. The person doing the strategy is the same person accountable for the results, from the first call through execution.

Question 2

What kind of businesses do you work with?

Accepted Answer

Small, local, and midsize businesses — both B2B and B2C — that want senior-level marketing support without hiring a full internal team or signing on with a large agency. Recent work spans ecommerce retail, healthcare, non-profit, and local service businesses.

Question 3

How is this different from hiring a big agency or a freelancer?

Accepted Answer

A large agency often means account layers between you and the person doing the work, plus overhead you're paying for. A single-channel freelancer solves one slice — say, social — while your SEO and paid search run disconnected from it. Full Heart Agency connects the pieces — SEO, AEO/AI search, paid media, social, content, and your website — so they support each other, with 20+ years of experience behind the strategy and one person accountable for how it all performs.

Question 4

What services do you offer?

Accepted Answer

SEO & Local Search — rankings, local visibility, technical fixes, content. AEO & AI Search Visibility (GEO) — showing up in ChatGPT, Perplexity, and AI-generated answers. Paid Search — campaigns, landing pages, and budget management. Website Development & Optimization — pages that convert visitors into leads or sales. Social Media Strategy — content plans and a consistent brand voice. Marketing Strategy & Planning — deciding what to do first and how channels work together.

Question 5

What is AEO/GEO, and do I really need to worry about it yet?

Accepted Answer

AEO (Answer Engine Optimization, sometimes called GEO) is about making your business easy for AI tools like ChatGPT and Perplexity — not just Google — to understand, trust, and recommend. It's built on the same foundation as good SEO, but with an added layer: structuring content so an AI can cite it accurately. It matters more every quarter as AI answers replace clicks on a traditional results page.

Question 6

Can I hire you for just one service, or is it all-or-nothing?

Accepted Answer

You can start with one focused project — a website rebuild, a paid search cleanup, an SEO audit — or take on ongoing support across several channels. Scope is defined with you before anything starts, based on what will actually move the needle for your business right now.

Question 7

How does the process work?

Accepted Answer

Three stages, in order. Find the gaps — a review of your marketing, website, visibility, and data to spot the strongest opportunities. Set priorities — a focused plan built around business impact, not a generic checklist. Improve and measure — the work gets executed, tracked, and adjusted based on real performance.

Question 8

How much does it cost?

Accepted Answer

It depends on scope — a one-time website project costs differently than ongoing SEO and paid media management. There's no fixed package pricing because the right mix of services isn't the same for a healthcare practice and an ecommerce retailer. The free consultation is where we figure out what you actually need and what that looks like cost-wise, before anything is signed.

Question 9

Do I have to sign a long-term contract?

Accepted Answer

No fixed answer — it depends on the engagement. Some clients need a focused project with a clear end date; others want ongoing support month over month. Whatever the shape, scope and terms are agreed on upfront, before work begins, so there are no surprises later.

Question 10

How long before I see results?

Accepted Answer

Paid search and website changes tend to show movement fastest, often within weeks. SEO and AEO are more compounding — early technical fixes help right away, but rankings and AI-search visibility typically build over a few months. During the "Find the gaps" stage, you'll get a realistic read on timing for your specific situation, not a generic promise.

Question 11

How involved do I need to be day-to-day?

Accepted Answer

As involved as you want, within reason. Most clients meet regularly to review priorities and results, then let the execution happen without needing to manage it. Because you're working directly with me rather than a rotating team, there's no need to re-explain your business at every check-in.

Question 12

What happens on the free consultation call?

Accepted Answer

We talk through what's working, what's getting in the way, and where your marketing has the most room to grow. It's a real conversation about your business, not a sales script — you'll leave with a clearer sense of priorities whether or not we end up working together.

Question 13

What do I need to bring to that call?

Accepted Answer

Nothing formal. It helps to have your website handy and a rough sense of your goals — more leads, more sales, better visibility — but the point of the call is to figure that out together, not to test you on it beforehand.

Question 14

How do I get started?

Accepted Answer

Book a free consultation below. From there, if it's a fit, you'll get a scoped plan based on the gaps we find — no obligation to sign anything on the first call.

Answers to common questions before your consultation with Full Heart Agency .

Frequently asked questions

Who will I actually be working with?

What kind of businesses do you work with?

How is this different from hiring a big agency or a freelancer?

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