case study · Featured · Food & Beverage Ecommerce · Paid Search + CRO
267% ecommerce revenue growth for a specialty candy retailer
Candycopia, a specialty candy retailer, wanted to aggressively grow their online sales by leaning into their unique brand story. I helped them capture more demand through high-intent search terms and improved their shopping experience to drive better site performance.
267%
Ecommerce revenue growth
The Approach
I audited and restructured the paid search environment to focus on highly profitable shipping products. By optimizing the website for conversion and improving the mobile shopping experience, we ensured that every dollar of ad spend worked harder for the business.
“Heidi’s passion to make your business better is amazing! She goes the extra mile for sure.”
— Alycia Mason, Owner, Candycopia
Paid Search
CRO
Ecommerce
74%
Conversion rate lift
case study · Healthcare Digital Growth
233% increase in website users
A healthcare organization needed to increase awareness and bring more prospective patients to its website. I focused on strengthening digital visibility, improving acquisition channels, and creating clearer paths for people searching for information and services.
233%
Increase in total website users
What I did
- Improved the website's organic search visibility and content structure
- Strengthened acquisition efforts to bring more new visitors to the site
- Used GA4 data to identify which channels were generating the strongest traffic growth
- Optimized digital touchpoints to make it easier for prospective patients to find relevant information
- Monitored traffic and engagement trends to continuously adjust the strategy.
Within one 28-day period, website traffic increased from 9 to 30 users, while new visitors grew from 5 to 29. Direct traffic became the largest source of growth, and organic search also brought significantly more new users to the site.
SEO
GA4 Analytics
Content Strategy
480%
Increase in new users
317%
Growth in direct traffic
200%
New users from organic search
110%
Increase in website activity